MESSY PET CAT Receives the Highest Honor Set by Women for Outstanding Customer Service Top product earns the seal of the Women’s Choice Award as a brand trusted and highly rated by women

Seattle, WA and Fort Lauderdale, FL – 10/8/2014 –  WomenCertified®, the leading advocacy for female consumers, is delighted to acknowledge MESSY PET CAT Stain and Odor Remover with the organization’s Women’s Choice Award®. This accolade is based on high customer satisfaction among women in a survey conducted by WomenCertified Inc. using the company’s customer database. MESSY PET CAT received excellent survey scores in several areas including the overall customer experience where 9 out of 10 of their surveyed female customers reported that they would highly recommend MESSY PET Stain and Odor Remover to friends and family.

MESSY PET CAT Professional Strength Stain & Odor Remover is specially formulated to clean up after cat “accidents” such as cat urine odors, cat urine stains, cat hairballs, cat feces and more.  MESSY PET CAT contains billions of high speed enzymes that go to work instantly dissolving the toughest stains on contact.  MESSY PET CAT also goes down DEEP into carpets, upholstery and any water-safe surface to completely eliminate the worst odors.  Guaranteed.

Non-toxic, biodegradable and cruelty free, MESSY PET CAT is the only solution to effectively eliminate cat urine odors so completely that even your cats won’t be able to find their “accidents”.  This is important in aiding new cats with housebreaking and cleaning up after older cats.

“Cat urine odor and stains are the toughest to thoroughly remove, and preventing future marking and “accidents” is only possible if the odor has been completely removed,” said John Latta, founder of MESSY PET CAT.  “MESSY PET CAT was developed to support the unique needs of cat owners who seek out safe and EFFECTIVE products to eliminate tough cat-related stains and odors commonly experienced in their homes.”

MESSY PET CAT products are endorsed by the Cat Fanciers’ Association (CFA), the ultimate cat care experts and go to resource for cat enthusiasts. The CFA has represented cat care, safety, health and happiness for over 100 years.

Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.

  • 90% of Americans will seek out the recommendations of others above all other forms of advertising. (Nielsen 2012)
  • 9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award. (com2013)
  • Women account for $7 trillion in consumer and business spending in the United States. (Steven Parker Jr. 2014)


“When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their commitment to women,” said Delia Passi, WomenCertified Inc. CEO and Founder.  “We are pleased to salute the Messy Pet brand for their focus on excellence, a commitment that is recognized by women nationwide.”



MESSY PET CAT is the nation’s leading premium line of cat stain and odor remover.  MESSY PET CAT products are cat-safe, non-toxic, biodegradable and cruelty free. For more information, please visit



The Women’s Choice Award sets the standard for helping women make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Visit to learn more.


Media Inquiries:

Revolution PR for Messy Pet:  Jennifer Ritchie | |206-354-8049

WomenCertified, Inc.: Susan Long| | 954-922-0846