Luster 2018-04-22T18:26:16+00:00

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9 out of 10 Customer Recommended Whitening Toothpaste and Teeth Whitening Kit


About Luster:

Founded in 2007, Luster Premium White was awarded with the Women’s Choice Award as a 9 out of 10 recommended tooth whitening brand offering a full line of teeth whitening products to meet consumer needs. With ties to over 200 dental practices across the U.S., Luster Premium White combines cutting-edge dental innovation with an eye to the consumer market. From intense whitening kits, daily whitening toothpastes, and instant whitening mouth rinses and toothpastes, Luster is pioneering new trends in the tooth whitening category. The brand continues to innovate on new safe and effective whitening products with zero tooth sensitivity.

Our Story

After working in dental offices and in a corporate dental setting, co-founders Damon Brown and Tim Diasti became frustrated with the lack of innovation in teeth whitening along with the harmful effects most whitening products have. They found that new product after product was simply a re-packaging of old formulations without addressing customer needs. Tooth whitening was at a standstill with little to no change in over 20 years.

Brown and Diasti decided it was time for innovation to be brought to the field. Fast, safe and effective whitening with zero tooth sensitivity was their primary focus. Instead of re-packaging old formulations Brown and Diasti partnered with their network of dentists to create a new way to whiten teeth. After a few years of research and development they created a dental grade whitening light to reverse years of stains in just 30 minutes – the fastest on the market. Not only was it fast, but after clinical testing it revealed to whiten teeth better than any over-the-counter product without causing zero tooth sensitivity and being enamel safe. With this they began creating private label products for oral care and beauty brands. As products took off, Brown and Diasti decided to create the award-winning Luster Premium White brand in 2007. This consumer whitening light innovation was just the beginning as the then developed other whitening products from instant and deep stain eraser toothpastes, to rinses and additional whitening systems under Luster Premium White. Women across America agree, if you’re looking for a highly recommended whitening kit, Luster is a great choice.

Teeth Whitening Kits

Pro Light Dental Whitening System

Pro Light Dental Whitening System

Luster 2 Minute White

Luster 2 Minute White

Smile Illuminator Instant Whitening Kit

Smile Illuminator Instant Whitening Kit

Daily Teeth Whitening Maintenance (Toothpaste)

Daily Teeth Whitening Maintenance

Luster Premium White is a True Innovator in Teeth Whitening:

  • 1st zero tooth sensitivity whitening product
  • 1st (and only) 2% stabilized hydrogen peroxide toothpaste
  • 1st direct application whitening
  • 1st at-home dental grade whitening light
  • 1st 10 minute professional whitening
  • 1st instant whitening product