About the Women's Choice Award

Our Mission

Our mission is to give women a collective voice so that they can help each other identify brands, products and services that deserve her loyalty and referrals. We are a trusted referral source for women who are searching for the most recommended hospitals, businesses, brands and services.

Our Commitment

The Women’s Choice Award is a symbol of excellence in customer experience awarded by the collective voice of women. When you see the Seal, know that women in your community and across the nation have rated that business as a business they trust to give you the kind of respect, customer service, assistance and buying experience you expect and deserve.

And our promise to you is that we will act as your consumer advocate, should a business awarded the Women’s Choice Award disappoint you. We will investigate your complaint and expect that our awarded businesses seek to satisfy the issue to your satisfaction.

Our Origin

The Women’s Choice Award was founded by Delia Passi, former Publisher of Working Mother magazine and responsible for the pinnacle success of the 100 Best Companies for Working Mothers list. She is the author of Winning the Toughest Customer; the Essential Guide to Selling to Women. As a leader in marketing and selling to women she is a sought after expert and speaker and recognized as a game changer. In 2003 she was diagnosed with breast cancer and experienced an horrific healthcare experience, which changed the course of her career. She was now determined to empower every woman to make smarter healthcare choices by providing publicly available reporting on the best hospitals. The need was evident as the brand grew and expanded quickly resulting in being named by Inc. Magazine as one of the fastest growing companies for the last three consecutive years.