Women make 80% of the decisions on health care. In fact, "women are the audience for health care messaging, even when you're not talking directly to them" (Aflac). When consumers search online there is an overwhelming amount of data, but until now there has never been a way for women to identify the best dental practices that truly resonate with her. Based upon extensive research and a stringent methodology, the Women's Choice Award has developed the only recognition program for dental practices, that is based upon what women want and prioritize in their search for a dental home for themselves and their families. Read the full methodology.