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2019
Marketing to Women Summit & Celebration
March 11th-12th
Innovations in Retail & E-Commerce Understanding Her Path to Purchase
THE SPEAKERS
Doug Zarkin
VP & CMO of Luxottica's Pearle Vision
&
Winner of the 2018 CMO Innovation Award
Delia Passi
Founder & CEO
Women's Choice Award
Michelle Myers
President
Women's Choice Award
THE AGENDA
Beyond the talks, we will feature events that will give you an opportunity to network. More details to come!
10:00 AM
12:30-1pm
Lunch
12:00 PM
Welcome & State of the Union
Delia Passi
2:30pm
Networking
Transforming E-commerce
Panel Discussion
Michelle Myers and Joshua Estes
THE TICKETS
Each ticket includes all speakers, thought-provoking panel discussions and inspiring breakout sessions.
Jose Carillo
Wise Foods, Inc.
"You put together a great list of speakers who provided us with great insights, tips and recommendations. The best part is that a few of them can be “easily” implemented at Wise. It was great to hear stories from brands that have been associated with WCA for many years and the excitement from the new ones that just got on board! "
Lauren Rossi
Greens And Glamour
"The summit was such a blast and it was an honor to be there."
“Thanks again for an AMAZING summit!! Can’t wait to attend next year."
Denise L. Arand
Five Rings Financial
THE VENUE
All sessions take place at the Bonaventure Resort & SPA in Weston, FL. Only minutes from The Everglades, Bonaventure Resort & Spa is an oasis for productivity and pure pleasure. Set on 23 tropically landscaped acres just 20 minutes from Fort Lauderdale, this relaxing retreat is a sprawling, sun-splashed oasis dotted by palm trees, waterfalls and a koi pond. Tucked amid the resort's natural splendor are four swimming pools, four restaurants, and a five-star spa and fitness center.
Previous Attendees
© Copyright WomenCertified Inc.
All sessions take place at the Bonaventure Resort & SPA in Weson, FL an oasis for productivity and pleasure.
THE TOPICS
The Power of Experiential Marketing
Transforming the E-Commerce Landscape
The Brand Journey: Combining Art & Science to Rejuvenate Your Brand
Special Presentation of The Lipstick Alliance of U.S. Hospitals for Women’s Health
KEYNOTE SPEAKERS
Recognized as a global strategic retail and brand marketing expert, as the VP CMO for Luxottica’s Pearle Vision Business, Doug has led the transformation of the brand's global strategic marketing, e-commerce, visual merchandising, product promotion, and store design functions. Winner of the 2018 CMO Innovation Award, his work is currently the subject of a Harvard Business case study on brand rejuvenation.
And more to come.
Rave Reviews
Susan Jacobs
Senior Vice President
Dollar & Thrifty
OUR TEAM
Deena Gardner
Director of Marketing
Reverie
Joshua Estes
Founder and Partner
E-Media
What's New with the Women's Choice Award
Amir Rouzrokh
Product Manager
Google
Susan Jacobs is Hertz’s Senior Vice President and Global Brand Leader for the Dollar and Thrifty Brands. She also has responsibility for Hertz’s Value-Added Services, Social Media, and Creative Services functions. Prior to Hertz, Susan worked in the Global Insurance Practice at McKinsey & Company, where she specialized in consumer marketing and sales and distribution strategy.
Darcey Howard
Director of Marketing
Coconut Bliss
Complimentary registration for Women’s Choice Award partners, emerging and national brands and agencies representing awarded brands.
Not sure your company qualifies for a complimentary ticket? Please inquire HERE
&
THE AGENDA
1:00-1:30pm
Welcome & State of the Union
Delia Passi, Founder & CEO, Women's Choice Award
From innovation, to brand promises, to the significant challenges of retail and e-commerce, today’s brands are facing new challenges and roadblocks to growth. Delia Passi will highlight some of the greatest obstacles brands are encountering in finding success with female consumers, and the promise of victory through exciting breakthroughs in research, engagement, e-commerce and creative; all to be addressed and explored in the summit.
1:30-2:30pm
Opening Keynote/ Q&A: The Brand Journey: Combining Art & Science to Rejuvenate Your Brand
Doug Zarkin, VP & CMO, Luxottica's Pearle Vision
Whether you are a healthcare services brand like Pearle Vision or selling a CPG product on shelf, especially in the Amazon era, it is essential to hone your ability to combine the art and science into a holistic approach. Learn how Doug Zarkin led the rejuvenation and acceleration of the Pearle Vision brand using a blend of art and science. He’ll share with you the journey from a brand with flat performance, to a brand that today sits atop the optical retail and healthcare services category. Also, learn how Doug and his team tapped into the power of women to help fuel this growth.
2:30-3:15pm
TASTY BREAK / Networking
Our most anticipated and fun break! Sample the brands women love and meet and mingle with other awarded brand leaders.
3:15-3:45pm
The Evolving Marketing Funnel: Staying Ahead of the Curve
Michelle Myers, President, Women’s Choice Award
The path to purchase has evolved and changed dramatically. Today’s consumer is more connected, self-reliant and digitally driven, challenging the brightest marketers and yet offering more touchpoints throughout the path to purchase to capture her sale. The best are rethinking their go-to-market strategies to capitalize on more points of contact to better reach their audience and capture her dollars.
7:00pm
Women's Choice Award Ceremony Dinner
Invitation Only
Where award-winning brands will be honored among their peers and celebrated on stage and beyond. Afterward, leverage this moment in the spotlight through the press and social media so women everywhere can celebrate with you.
5:00pm
RAFFLE TIME
Come on down! Collect free prizes from the brands women love.
3:45-4:45pm
Transforming the E-Commerce Landscape Discussion Panel with:
Amir Rouzrokh, Joshua Estes, Bob Boyle
Moderator: Cliff Francis
As Cliff says, the key to success is to be “relentlessly relevant.” You are in for a treat as you learn from the best and brightest minds in the industry, as they share their vision and best practices for growing sales and brand relevancy online.
4:45-5:00pm
Closing Remarks
Delia Passi & Michelle Myers
Review of most important and actionable marketing to women takeaways.
7:30-8:30am
Breakfast / Networking
8:45-9:15am
Opening Remarks & Highlights from Day 1
Delia Passi, Founder & CEO, Women's Choice Award
The Power of Experiential Marketing Discussion Panel
9:15-9:45am
Learn from successful brands that have married strategic marketing goals with innovative event design to create powerful experiential activations.
Deena Gardner
9:45-10:45am
Whats New with Women's Choice Award
Michelle Myers, President, Women’s Choice Award
10:45-11:00am
Break
11:00-12:00pm
Co-Branded Opportunities Breakout Session
Brainstorm and strategize with fellow Women's Choice Award-winning brands on ways to partner together to create successful co-branded programs.
1:00 - 1:45pm
Closing Keynote/ Q/A
Susan Jacobs, Senior Vice President, Dollar & Thrifty
Susan Jacobs is Hertz’s Senior Vice President and Global Brand Leader for the Dollar and Thrifty Brands. She also has responsibility for Hertz’s Value-Added Services, Social Media, and Creative Services functions.
12:00 - 12:45pm
Lunch / Networking
2:00pm
Closing Remarks & Closing Raffle
Delia Passi & Michelle Myers
2:30 pm
Event Ends
“I’m blown away by the speakers and the ideas they inspire”
Deborah Burns
Hachette Filipacchi Magazine
Cliff Francis
Founder
Blue Memo, Inc
Bob Boyle
Director, Brand Management
Sears Holdings/KCD Brands
Please fill out this form and we will send you your invitation.
*Special 2019 Track for Hospitals and Healthcare Leaders*