Marketing to Women Summit & Celebration

March 11th-12th

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Innovations in Retail & E-Commerce      Understanding Her Path to Purchase


Doug Zarkin
VP & CMO of Luxottica's Pearle Vision


Winner of the 2018 CMO Innovation Award

Delia Passi
Founder & CEO 
Women's Choice Award

Michelle Myers
Women's Choice Award


Beyond the talks, we will feature events that will give you an opportunity to network. More details to come!

10:00 AM



12:00 PM

Welcome & State of the Union

Delia Passi



Transforming E-commerce

Panel Discussion

Michelle Myers and Joshua Estes


Each ticket includes all speakers, thought-provoking panel discussions and inspiring breakout sessions.

Jose Carillo 

Wise Foods, Inc.

"You put together a great list of speakers who provided us with great insights, tips and recommendations. The best part is that a few of them can be “easily” implemented at Wise. It was great to hear stories from brands that have been associated with WCA for many years and the excitement from the new ones that just got on board! "

Lauren Rossi

 Greens And Glamour

"The summit was such a blast and it was an honor to be there."

“Thanks again for an AMAZING summit!! Can’t wait to attend next year."

Denise L. Arand

Five Rings Financial


All sessions take place at the Bonaventure Resort & SPA in Weston, FL. Only minutes from The Everglades, Bonaventure Resort & Spa is an oasis for productivity and pure pleasure. Set on 23 tropically landscaped acres just 20 minutes from Fort Lauderdale, this relaxing retreat is a sprawling, sun-splashed oasis dotted by palm trees, waterfalls and a koi pond. Tucked amid the resort's natural splendor are four swimming pools, four restaurants, and a five-star spa and fitness center.

Previous Attendees

© Copyright WomenCertified Inc.

All sessions take place at the Bonaventure Resort & SPA in Weson, FL an oasis for productivity and pleasure.


The Power of Experiential Marketing

Transforming the E-Commerce Landscape

 The Brand Journey: Combining Art & Science to Rejuvenate Your Brand  

Special Presentation of The Lipstick Alliance of U.S. Hospitals for Women’s Health


Recognized as a global strategic retail and brand marketing expert, as the VP CMO for Luxottica’s  Pearle Vision Business, Doug has led the transformation of the brand's global strategic marketing, e-commerce, visual merchandising, product promotion, and store design functions.  Winner of the 2018 CMO Innovation Award, his work is currently the subject of a Harvard Business case study on brand rejuvenation.

And more to come.

Rave Reviews

Susan Jacobs
Senior Vice President

Dollar & Thrifty


Deena Gardner 
Director of Marketing

Joshua Estes
Founder and Partner

What's New with the Women's Choice Award

Amir Rouzrokh
Product Manager 

Susan Jacobs is Hertz’s Senior Vice President and Global Brand Leader for the Dollar and Thrifty Brands.  She also has responsibility for Hertz’s Value-Added Services, Social Media, and Creative Services functions. Prior to Hertz, Susan worked in the Global Insurance Practice at McKinsey & Company, where she specialized in consumer marketing and sales and distribution strategy.  

Darcey Howard
Director of Marketing
Coconut Bliss

Complimentary registration for Women’s Choice Award partners, emerging and national brands and agencies representing awarded brands. 

Not sure your company qualifies for a complimentary ticket? Please inquire HERE


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Welcome & State of the Union

Delia Passi, Founder & CEO, Women's Choice Award

From innovation, to brand promises, to the significant challenges of retail and e-commerce, today’s brands are facing new challenges and roadblocks to growth. Delia Passi will highlight some of the greatest obstacles brands are encountering in finding success with female consumers, and the promise of victory through exciting breakthroughs in research, engagement,   e-commerce and creative; all to be addressed and explored in the summit.


Opening Keynote/ Q&A: The Brand Journey: Combining Art & Science to Rejuvenate Your Brand

Doug Zarkin, VP & CMO, Luxottica's Pearle Vision

Whether you are a healthcare services brand like Pearle Vision or selling a CPG product on shelf, especially in the Amazon era, it is essential to hone your ability to combine the art and science into a holistic approach. Learn how Doug Zarkin led the rejuvenation and acceleration of the Pearle Vision brand using a blend of art and science. He’ll share with you the journey from a brand with flat performance, to a brand that today sits atop the optical retail and healthcare services category. Also, learn how Doug and his team tapped into the power of women to help fuel this growth.


TASTY BREAK / Networking

Our most anticipated and fun break! Sample the brands women love and meet and mingle with other awarded brand leaders. 


The Evolving Marketing Funnel: Staying Ahead of the Curve

Michelle Myers, President, Women’s Choice Award

The path to purchase has evolved and changed dramatically. Today’s consumer is more connected, self-reliant and digitally driven, challenging the brightest marketers and yet offering more touchpoints throughout the path to purchase to capture her sale. The best are rethinking their go-to-market strategies to capitalize on more points of contact to better reach their audience and capture her dollars.


Women's Choice Award Ceremony Dinner

Invitation Only

Where award-winning brands will be honored among their peers and celebrated on stage and beyond.  Afterward, leverage this moment in the spotlight through the press and social media so women everywhere can celebrate with you.   



Come on down! Collect free prizes from the brands women love.


Transforming the E-Commerce Landscape Discussion Panel  with:

Amir Rouzrokh, Joshua Estes, Bob Boyle  

Moderator: Cliff Francis  

As Cliff says, the key to success is to be “relentlessly relevant.” You are in for a treat as you learn from the best and brightest minds in the industry, as they share their vision and best practices for growing sales and brand relevancy online.


Closing Remarks

Delia Passi & Michelle Myers

Review of most important and actionable marketing to women takeaways.


Breakfast / Networking


Opening Remarks & Highlights from Day 1

Delia Passi, Founder & CEO, Women's Choice Award

The Power of Experiential Marketing Discussion Panel


Learn from successful brands that have married strategic marketing goals with innovative event design to create powerful experiential activations.

Deena Gardner


Whats New with Women's Choice Award

Michelle Myers, President, Women’s Choice Award




Co-Branded Opportunities Breakout Session

Brainstorm and strategize with fellow Women's Choice Award-winning brands on ways to partner together to create successful co-branded programs.

1:00 - 1:45pm

Closing Keynote/ Q/A 

Susan Jacobs, Senior Vice President, Dollar & Thrifty

Susan Jacobs is Hertz’s Senior Vice President and Global Brand Leader for the Dollar and Thrifty Brands.  She also has responsibility for Hertz’s Value-Added Services, Social Media, and Creative Services functions.

12:00 - 12:45pm

Lunch / Networking


Closing Remarks & Closing Raffle

Delia Passi & Michelle Myers

2:30 pm

Event Ends

“I’m blown away by the speakers and the ideas they inspire”

Deborah Burns

Hachette Filipacchi Magazine

Cliff Francis
Blue Memo, Inc

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Bob Boyle
Director, Brand Management
Sears Holdings/KCD Brands

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Please fill out this form and we will send you your invitation. 

*Special 2019 Track for Hospitals and Healthcare Leaders*

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