About the Women’s Choice Award Seal

The Women’s Choice Award is recognized as The Voice of Women. The Award seal represents the extraordinary power and significance of today’s female consumer through their collective voice in determining the most recommended brands, products and services.

In today’s cluttered market, consumers have more choices than ever before and less time to do their homework. The Women’s Choice Award allows women to choose with confidence, knowing that other women across America have tried and experienced that brand or service and would highly recommend it to their family and friends. The seal allows women to help other women make smart choices for themselves and their families.

The design of the Women’s Choice Award seal portrays a timeless symbol of empowerment for all women and is symbolic of the strength and power of today’s female consumer. The coin image is one of relevance for generations to come, supporting women’s decisions and playing a key role in setting the highest standards of excellence which brands strive to achieve.

Our Mission

Our mission is to give women a collective voice so that they can help each other identify brands, products and services that deserve her loyalty and referrals. We are a trusted referral source for women who are searching for the most recommended hospitals, businesses, brands and services.

Our Commitment

The Women’s Choice Award is a symbol of excellence in customer experience awarded by the collective voice of women. When you see the Seal, know that women in your community and across the nation have rated that business as a business they trust to give you the kind of respect, customer service, assistance and buying experience you expect and deserve.

And our promise to you is that we will act as your consumer advocate should a business awarded the Women’s Choice Award disappoint you. We will investigate your complaint and expect that our awarded businesses seek to satisfy the issue to your satisfaction.

Our Origin

Medelia Inc. was founded by Delia Passi, former Publisher of Working Mother magazine and responsible for the pinnacle success of the 100 Best Companies for Working Mothers list. She is the author of Winning the Toughest Customer; the Essential Guide to Selling to Women. In 2002, she formed Medelia Inc. which has worked with 30%+ of Fortune 500 companies to support their efforts to increase sales and loyalty among women. In 2007, Medelia partnered with the Wharton School of Business to conduct the first ever gender-based customer satisfaction study. The groundbreaking results supported the launch of WomenCertified, home of the Women’s Choice Award, as well as set the foundation for our research process to determine brands and businesses that qualify for the Women’s Choice Award. The Women’s Choice Award is THE Source for Recommended Products and Brands.

Delia PassiAbout our Founder

The founder of Women’s Choice Award, Delia Passi, is the former publisher of Working Mother and Working Woman magazines, a leading speaker on the women’s market, an author, and a lifelong advocate for women. She has dedicated most of her career to helping businesses understand the needs and preferences of the female consumer.

She wrote Winning the Toughest Customer, the Essential Guide to Selling to Women. She recognized that selling to women is different than selling to men. Through empowering salespeople to deliver a great customer experience for women, she was in turn helping women have a better buying experience. When she left publishing, Delia made a commitment to educate Corporate America in how to provide female customers with a better experience, leading to the creation of WomenCertified.

On a personal note, she is mother of three daughters as well as a step-daughter, which further fueled her passion to give women a collective voice and one that will empower them to make smart choices.

Your opinion means a lot to Delia, so please send her your feedback at info@womencertified.com. She makes it a point, in her spare time, to reply to each email personally!

The Women’s Choice Award is a Registered Trademark of WomenCertified Inc. Usage of the Women’s Choice Award seal(s) is only permitted under a Trademark License Agreement with WomenCertified, Inc. and is subject to terms as outlined in such agreement. Please read our full disclaimer here.